Broadway, refers to theatrical performances presented in one of the 39 large professional theaters with 500 seats or more located in the Theatre District, New York (plus one theatre in Lincoln Center) in Manhattan, New York City
The Broadway theatre district is a popular tourist attraction in New York City. According to The Broadway League, Broadway shows sold approximately $937 million worth of tickets in the 2007-08 season. Total Broadway attendance in the 2007-2008 season was 12.27 million, which was approximately the same as the previous season.
Seeing a Broadway show is a common tourist activity in New York, and Broadway shows sell about a billion dollars worth of tickets annually. It also helps the tourist industry to generate billions more in restaurant and hotel revenues. The TKTS booths sell same-day tickets (and in certain cases next-day matinee tickets) for many Broadway and Off-Broadway shows at a discount of either 25%, 35% or 50%. (The TKTS booths are located in Duffy Square, in Lower Manhattan (199 Water Street—Corner of Front & John Streets), and in Brooklyn.) This service helps sell seats that would otherwise go empty and makes seeing a show in New York more affordable. Many Broadway theatres also offer special student rates, same-day "rush" or "lottery" tickets, or standing-room tickets to help ensure that their theatres are as full, and their "grosses" as high as possible.
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